ABUNDANT
Ideas.Prototypes.Features.
More software launches every week than ever before.
Daysto a prototype
Weeklynew launches
Anyonecan build
Product partners
You own the customer. We build what they buy next.
The next product your customers buy should come from you. A product under your name, built and run by us, with a share of every payment.
01The next lever
You own customers and distribution. What is the next lever of growth?
Existing customers are usually the cheapest place to find your next dollar of revenue. What stops most owners is not demand. It is the ability to build and run a product.
01
More customers
Costly to win, and harder as you scale.
02
Higher prices
Limited by what your market will bear.
03
New geographies
Slow, and every new market starts without trust.
04 · THE NEXT LEVER
More products per customer
Sell more to customers who already trust you.
02Why now
In a market full of software, your customers are the scarce asset.
Anyone can launch a tool. Very few can put one in front of customers who already trust them. You can.
SCARCE
Trust.Customers.Distribution.
These take years inside an industry. You already hold them.
Yearsto earn trust
Fewwho reach the buyers
Youalready have it
03The harder part
Building the right product, and keeping it running, is the hard part.
Speed matters, and so does getting it right. The first good product in your customers' workflow sets the standard.
A PROTOTYPEA weekend
A PRODUCTYears
The app is only the visible part. Every layer around it needs an owner, every day, for years. That is the part we run.
WHAT IT TAKESwe run every layer
The app
What customers see and use.
Back end and data
Stored, synced and backed up.
AI models and APIs
Quality, cost and rate limits.
Security
Access, encryption, audits.
Compliance and privacy
Data handling, contracts, policies.
Cloud infrastructure
Hosting, scaling and uptime.
Billing and payments
Invoices, renewals, failed payments.
Integrations
WhatsApp, payments, accounting.
Customer support
Onboarding, questions, issues.
04Your next lever
Four questions for your next lever.
If the honest answer is “we have not worked it out yet”, that is the gap we fill.
- 1
What will your customers buy next, and who builds it?
Product
- 2
How do you grow revenue per customer without more headcount?
Revenue
- 3
Who gets a product in front of your customers first?
Defensibility
- 4
How do you serve customers you will never reach one to one?
Reach
05The partnership
A product under your name, built to scale your business further.
You bring the market. We build and run the product. We share the revenue. Each side does what it does best.
YOU BRING
The market
- 01Knowledge of your market
- 02Your customers and relationships
- 03Selling, onboarding and domain input
WE BRING
The product engine
- 01The product, built with the latest in AI
- 02Hosting, security, billing and support
- 03Updates, integrations and operations
TOGETHER
A product under your name, running on our engine.
Both sides earn on every customer.
06What it does for your business
Four ways it grows your business.
Services grow with people. A product grows with customers.
PRODUCT EXPANSION
Playbook, productized
What you explain twice becomes a product customers use daily, deepening your share of their spend.
REVENUE EXPANSION
A new kind of revenue
Recurring software revenue grows with customers, not headcount, and sits alongside what you already earn.
DEFENSIBILITY
Hard to displace
A product in your customers' daily workflow is hard to displace. Shipping it first is what makes it defensible.
MARKET EXPANSION
More reach
Reach more customers, segments and geographies than your team can serve directly.
| Compare | Today: services | Added: your product |
|---|---|---|
| Scales with | Headcount | Customers |
| Arrives as | Projects, when you are in the room | Monthly, recurring |
| Reaches | Customers you can serve yourself | Customers you never could |
It sits on top of what you earn today. Every added product is another recurring line.
07The revenue model
You earn a share of every payment.
Paid monthly on cash collected. You introduce and close your customers; each add-on raises your share while you keep doing the work.
BASE SHARE · TYPICAL TOTAL 40–50%
30%
of every payment, for introducing and closing your customers. Add to it as you do more.
Paid monthly on cash collected, in writing before any work starts.
+5%
Onboarding and support
Gets customers started.
+5%
Product input
A named owner and roadmap input.
+5%
Co-funding
A setup fee or pre-sold pilots.
+5%
Volume
Past an agreed revenue threshold.
THE MATH · HOW ONE PRODUCT TURNS INTO REVENUE
Reachable customers
Buyers you can reach through your network.
Paying share
The portion who adopt the product.
Annual price
Price per month, over twelve months.
Annual revenue
Recurring, from one product.
WHERE EACH PAYMENT GOES
- Your sharePaid monthly on cash collected
- Direct costsAI, hosting, payments, support
- Left for usEngineering, upkeep and overhead
Each added product repeats the equation. For you, a recurring line with no extra hiring. For us, a reusable core that makes the next product cheaper.
08Brand and terms
Brand and terms, in plain words.
Whose name is on the product, and how we work together.
STANDARD
Powered by
Your brand in front, a small line crediting us.
No change to your share
OPTION
Full white-label
Our name is removed entirely.
−3 to −5 points, or a higher minimum
OPTION
Joint brand
Both names, side by side.
No change, if we can reference you
We bill, you are paid monthly
On cash collected.
You keep your customers
If we part, we keep the product and your share fades over 12–24 months.
Exclusive for a set term
Your vertical, for a fixed period.
09How we start
We start with a working demo, built for your customers.
A demo in seven days. Paying customers in thirty. Nothing is built at full scale until customers have paid.
011–2 meetings
Shape
Together we choose the product your customers want most.
027 days
Demo
We build a working demo with AI. You pay nothing.
0330 days
Pre-sell
You use the demo to sign your first paying customers.
04Ongoing
Build and grow
We build the full product once customers have paid, then keep improving it and add the next product.
No feesYour name on the product30% base share
THE SAFETY NET
Nothing is built at full scale until customers have paid.
IF IT DOESN'T SELL, YOU RISKYour time
A few hours a week, for about 30 days.
AND WE RISKA demo
Seven days of work. You never see an invoice, and you can walk away.
10Why us
We have built and run software businesses before.
Starting a product is the easy part. We know what it takes to keep it running.
15APPS BUILT TO DATE
Across farms, clinics, food and beverage, and HR, from first demo to a running product.
IPO and M&ABUSINESSES TAKEN ALL THE WAY
Our founder has grown multiple businesses through to IPO and M&A, and advises companies of many sizes.
Cross-borderPAYMENTS, LOGISTICS AND FOOD
Co-founded 2C2P in Indonesia (Ant Group became its majority shareholder in 2022), commissioner at Ninja Van, CEO of Kulina.
11Who this is for
What it takes to work with us.
If most of these describe your business, we should talk.
ABOUT YOUR BUSINESS
- 1
A business that already works
Healthy revenue and customers who rely on you.
- 2
Distribution you already own
A network or audience of 100+ customers you can reach directly, not through ads.
- 3
Customers who pay early
Pilots, deposits or setup fees within about 90 days.
- 4
A named owner on your side
Someone with a few hours a week to shape and sell the product.
ABOUT THE PRODUCT
- A real problem. Customers already spend time or money on it.
- Fast to build. A working first version in weeks.
- Light on capital. No inventory, lending or hardware.
- Any kind of customer. Businesses or consumers. We build for both.
Not sure it fits? Apply anyway. We reply within a day.
A WORKING DEMO IN SEVEN DAYSTell us who your customers are.
Tell us who your customers are.
We will show you what they buy next.
Not sure it fits? Apply anyway. We reply within a day.
Tell us about your customers